Privacy Policy — Tourism Iceland
Last Updated: July 28, 2026
Quick summary: We collect only what’s needed to book your Iceland tour (name, contact, payment, trip details). We never sell your data. We share it only with trusted partners (hotels, guides, transport, payment providers) to run your trip. You can access, correct, or delete your data anytime via info@tourismiceland.is.
1. Who We Are
| Trading name | Tourism Iceland |
| Legal entity | Shani ehf. |
| Reg. No. / VAT | 6406210870 / 142086 |
| Licensed by | Ferðamálastofa (Icelandic Tourist Board) — Authorized Travel Agency |
| Address | Kleppsvegur 34, 105 Reykjavík, Iceland |
| Email / Phone | info@tourismiceland.is / +354 766 3264 |
Shani ehf. (trading as Tourism Iceland) is the Data Controller for personal data collected via our website, booking forms, phone, and email.
2. Information We Collect
- Identity & contact: name, email, phone, nationality, address
- Booking details: tour selected, dates, number of travellers, pickup location
- Payment data: card/billing details (processed via secure payment gateway)
- Health/mobility info (optional): for safety on physical activities (glacier hikes, ice caves, snorkeling, snowmobiling)
- Account data: if you register on our site
- Automatic data: IP address, browser/device type, cookies, site usage
3. How We Use Your Data
| Purpose | Example |
|---|---|
| Booking fulfilment | Confirming tours, processing deposits, arranging pickup/guides |
| Safety | Sharing relevant health info with guides for physical tours |
| Legal compliance | Tax, licensing (Ferðamálastofa), consumer protection |
| Support | 24/7 customer service, complaint resolution |
| Marketing (opt-in only) | Seasonal offers, newsletters |
Legal basis: contract performance, legal obligation, legitimate interest, and consent — in line with the Icelandic Act on Data Protection No. 90/2018 (GDPR-aligned).
4. Who We Share Data With
We never sell your data. We share only what’s necessary with:
- Hotels, coach/transfer operators, local guides, and activity partners
- Secure, PCI-compliant payment processors
- IT/hosting providers (under confidentiality)
- Authorities, if legally required
5. Cookies
| Type | Purpose | Optional? |
|---|---|---|
| Necessary | Booking, checkout, login | No |
| Analytics | Improve site experience | Yes |
| Marketing | Relevant offers/retargeting | Yes |
Manage preferences anytime via our cookie banner or browser settings.
6. Data Retention
- Booking/transaction records: up to 7 years (Icelandic tax law)
- Health/safety data: deleted after tour completion
- Marketing consent: until you unsubscribe
7. Your Rights
You can access, correct, delete, restrict, or port your data, and object to or withdraw consent for processing. Contact info@tourismiceland.is. You may also complain to Persónuvernd (Icelandic Data Protection Authority, personuvernd.is).
8. Security
All bookings and payments are processed via encrypted (SSL/TLS), PCI-DSS-compliant channels. We do not store full card numbers on our servers.
9. Children
Our tours welcome families, but website accounts and bookings are intended for adults (18+) booking on behalf of minors.
10. Changes to This Policy
We may update this policy as our services or the law change. Check the “Last Updated” date before each booking.
FAQs
Do you sell my data? No — never. We only share what’s needed with operational partners.
Is payment on your site safe? Yes, all payments use encrypted, PCI-DSS-compliant gateways.
Why do you ask for health info? Only for safety on physical tours (e.g., glacier hikes, snorkeling); it’s optional and deleted after the tour.
How do I delete my data? Email info@tourismiceland.is — we’ll delete it unless law requires retention (e.g., tax records).
Are you a licensed agency? Yes — licensed by Ferðamálastofa, and a Tripadvisor Traveler’s Choice Award winner.
Trust Signals
Licensed by Ferðamálastofa Registered: Shani ehf. (6406210870 / VAT 142086) Tripadvisor Award Winner Encrypted Payments No Data Sales 24/7 Support
Contact: Kleppsvegur 34, 105 Reykjavík, Iceland | info@tourismiceland.is | +354 766 3264
